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Building Magical Experiences
Through Smart Iteration
Amritha Prasad // @amrithap
HI, I’M AMRITHA
Carnegie Mellon University
Lover of Bollywood
Fan of Aziz Ansari
Currently at Uber
Quality is a bar, and we’re
challenged to constantly raise it.
Riders, Drivers & More
Uber + Spotify
THE STORY
An Epic Saga
Your Ride. Your Music.
With Some Villains
A hard deadline & tight timeline
We have no idea how
people will want to listen
to music inside of Ubers
Overcoming the obstacles
1 Forming Design Principles
!
2 Anticipating the Gaps
FORMING DESIGN
PRINCIPLES
What is the most lightweight thing
to build that will delight users?
Everyone had their own
assumptions and ideas
We create design principles
“A list of guiding phrases
that help the team make
important decisions.”
-Jared Spool, “Creating Great Design
Principles: ...
Most importantly they stem
from research
Any user research is
absolutely better than none
Brainstorm Features
Lightweight wireframes
Testing Things Out
Give access to music the way
that users are used to
Provide control over what
plays at a song-level
It’s not always about what just
YOU want to listen to
On the driver side, it’s a choice
ANTICIPATING THE
GAPS
Thinking that the product will
turn out exactly how you
designed it is naive
A designer ACTUALLY has to be
a ninja and anticipate danger
before it hits
Prioritization
Photo Credit: jamiearnold.com
Adapting
Test it like it’s hot
Prioritize
Adapt
Test
Learn
THE RIDE GOES ON
Uber + Spotify
Together at last
1 Forming Design Principles
!
2 Anticipating the Gaps
This is just the beginning, the
product is in its infancy
Staying on top of social media
is a great way to get early
feedback
I’m excited to learn & iterate.
Thank
you
Lover of Bollywood
Lover of Bollywood
Lover of Bollywood
Lover of Bollywood
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Lover of Bollywood

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