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Fortnite: How AI
And Analytics
Make It More Fun
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
The multiplayer online sho...
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
Although this may not seem...
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
All of this can be mined f...
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Data is the fuel of artificial intelligence. Every piece of da...
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Much of Epic’s infrastructure supporting Fortnite is built on ...
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Additionally, design decisions such as the implementation of n...
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Because battles in Fortnite are relatively free-form, rather t...
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Epic had also developed a great deal of its own infrastructure...
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
B...
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Fortnite: How Artificial Intelligence and Analytics Make It More Fun

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Fortnite is one of the world’s most popular video games. In this article, we look at how Epic, the company behind Fortnite, uses artificial intelligence, machine learning, and analytics to make the game more fun.

Published in: Data & Analytics
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Fortnite: How Artificial Intelligence and Analytics Make It More Fun

  1. Fortnite: How AI And Analytics Make It More Fun
  2. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Title Text IntroductionIntroduction The multiplayer online shoot 'em up Fortnite is the most popular video game in the world, with more than 250 million players. It is also representative of a relatively new paradigm in gaming – one that has altered the software landscape until it has become almost unrecognizable in recent years. Known as games-as-a-service (GaaS), the game is funded through subscriptions and regular transactions by its players rather than a one-off fee. Fortnite: How Artificial Intelligence and Analytics Make It More Fun
  3. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Title Text IntroductionIntroduction Although this may not seem all that new to those of us old enough to remember the coin-guzzling likes of Pac Man and Space Invaders, GaaS means the continuous revenue stream funds ongoing development and improvement of the game. And its cloud-based nature (along with the vast userbase) means huge amounts of data is available to developers Epic – the game generates a staggering two petabytes per month. Fortnite: How Artificial Intelligence and Analytics Make It More Fun
  4. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Title Text IntroductionIntroduction All of this can be mined for insights into what keeps their players coming back for more – and contributed towards generating $3 billion in profit during 2018. Fortnite: How Artificial Intelligence and Analytics Make It More Fun
  5. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Data is the fuel of artificial intelligence. Every piece of data players generate by interacting with each other and the platform can now be analysed with smart algorithms and used to make the game more entertaining and immersive, which in turn helps to grow the user base. These analytics – running on tools including Amazon Sagemaker – are used to identify KPIs such as the length of time players are engaging with the game – be that hours per day or sessions per week – and understand what it is that provides the “hook” that keeps players coming back. Once this is done, the company can make changes to the game's internal structure, such as deploying different gameplay modes encouraging players to interact in different ways, to drive growth across its key metrics. Data Generation In Gaming
  6. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Much of Epic’s infrastructure supporting Fortnite is built on Amazon’s AWS cloud service, and the company’s director of platform, Chris Dyl, told AWS Summit in New York “We use the data for everything, from ARPU (average revenue per user) to game analysis and improvements.” At peak times, the Fortnite analytics pipeline ingests 40gb of data every minute into the Epic data lake, that as of last year was reported to stand at 14 petabytes in size, and to be growing by two petabytes a month. The precise details of how data is used to improve gameplay and drive player engagement are kept under wraps. But tools and services related to data analytics that it is known to use include Amazon S3, the Apache Spark cluster computing framework, and the Tableau visualization software. As with other GaaS operations, it is likely that Epic use their data to balance gameplay within Fortnite’s “battle royale” tournaments – free-for-all skirmishes where 100 players compete to be the last man or woman standing in an ever-shrinking arena. Data and The User Experience
  7. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Additionally, design decisions such as the implementation of new gameplay modes will be based on what is learned about the types of battle that are popular with the userbase. Data and The User Experience
  8. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Because battles in Fortnite are relatively free-form, rather than being structured around missions or objectives as is the norm in video games, Epic can use analytics and AI to make interesting psychological observations around player behaviour. Will players tend to go it alone in a "lone wolf" fashion, or will they form temporary alliances and pacts to work together on self-determined objectives – such as taking down stronger players or holding strategically important terrain? What level of risk are players willing to take when it comes to exposing themselves or leaving cover, to collect better weapons and equipment? AI can be used to monitor this "emergent" gameplay and adapt the challenge to suit players' style. Emergent gameplay is nothing too new in gaming and marks a trend away from games where every individual element was hand-crafted by human game designers, towards allowing players to create rules for themselves in a "sandbox" environment. AI is a natural next step in this evolution, enabling the prospect of "virtual referees" that can adapt to what players are doing and ensure the game's infrastructure adapts too, to cope with this behaviour. Emergent Gameplay
  9. © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Epic had also developed a great deal of its own infrastructure itself – way before Fortnite existed, its Unreal Engine was one of the most commonly used gameplay engines in both independent and "triple-A," big studio game design. Carrying on this tradition, it recently made Epic Online Services freely available – a platform for creating, maintaining, and managing massively multiplayer, cloud-based games. The move into the cloud and AI technology taken by Epic is driven by its partnership with Tencent, which invested $330 million in exchange for a 40% share of the company in 2012. Tencent is the most gaming-focused of the Chinese tech giants. It has pioneered the development of the cloud, mobile and microtransaction infrastructure rolled out by Fortnite, and now being adopted across the games industry. Emergent Gameplay
  10. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Verifieduser has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his 1.5 million social media followers and shares content that reaches millions of readers. Visit The Website © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Verifieduser has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his 1.5 million social media followers and shares content that reaches millions of readers. Visit The Website
  11. Title Subtitle Be the FIRST to receive news, articles, insights and event updates from Bernard Marr & Co straight to your inbox. Signing up is EASY! Simply fill out the online form and we’ll be in touch! © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
  12. BernardMarr [email protected] www.bernardmarr.com
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