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#webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at ...
#webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at ...
#webmigrations at #smssyd19 by @aleyda from @orainti
Moving sites, like
moving houses,
can be painful
#webmigrations at #s...
#webmigrations at #smssyd19 by @aleyda from @orainti
Both require a lot of work…
You want
to take your
belongings with you...
#webmigrations at #smssyd19 by @aleyda from @orainti
…that can be shockingly similar, right?
You want
to take your
belongi...
#webmigrations at #smssyd19 by @aleyda from @orainti
Without proper SEO planning & validation Web
migrations can have terr...
#webmigrations at #smssyd19 by @aleyda from @orainti
Like when you move and forget to label all the
boxes and then can’t fi...
#webmigrations at #smssyd19 by @aleyda from @orainti
Although losing
your organic
traffic after a Web
migration is a
potent...
#webmigrations at #smssyd19 by @aleyda from @orainti
However, both can be exciting if you’re
moving to a better place…
#we...
#webmigrations at #smssyd19 by @aleyda from @orainti
Like when you take
the opportunity to
throw what you
don’t need and
b...
#webmigrations at #smssyd19 by @aleyda from @orainti
Or when you improve your site optimization for
better results when do...
#webmigrations at #smssyd19 by @aleyda from @orainti
Over the years I’ve found is mostly about tackling
these common reaso...
#webmigrations at #smssyd19 by @aleyda from @orainti
Notice how half of these are not technical related
but have to do wit...
#webmigrations at #smssyd19 by @aleyda from @orainti
And how the technical related ones will tend 

to intensify with big ...
#webmigrations at #smssyd19 by @aleyda from @orainti
I’m not Marie Kondo
but today I’ll show
you how to avoid
them and mak...
#webmigrations at #smssyd19 by @aleyda from @orainti
Start by identifying
your moving goal,
feasibility and
scope to suppo...
#webmigrations at #smssyd19 by @aleyda from @orainti
What are you looking to achieve 

with the Web Migration?
Redesign
Mo...
#webmigrations at #smssyd19 by @aleyda from @orainti
Redesign
Move to
HTTPS
Rebrand
Web
Consolidation
The migration will b...
#webmigrations at #smssyd19 by @aleyda from @orainti
Redesign
Move to
HTTPS
Rebrand
Web
Consolidation
As well as the focus...
#webmigrations at #smssyd19 by @aleyda from @orainti
Given all this, is it necessary, feasible and
profitable to move?
Is t...
#webmigrations at #smssyd19 by @aleyda from @orainti
In some cases it is, like when moving to a stronger
domain consolidat...
#webmigrations at #smssyd19 by @aleyda from @orainti
In others is due to business reasons, like a
rebranding that requires...
#webmigrations at #smssyd19 by @aleyda from @orainti
SEO
Design & UX
Marketing
Development
After assessing
these, agree
wi...
#webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
SEO
Development
W...
#webmigrations at #smssyd19 by @aleyda from @orainti
Once you have obtained it… It’s time to start!
#webmigrations at #sms...
#webmigrations at #smssyd19 by @aleyda from @orainti
Let’s work on that rebranding project
#webmigrations at #smssyd19 by ...
#webmigrations at #smssyd19 by @aleyda from @orainti
Avoid leaving any
important page out
by gathering all
URLs to move
#w...
#webmigrations at #smssyd19 by @aleyda from @orainti
Identify which are the affected URLs
based on the Web migration scope...
#webmigrations at #smssyd19 by @aleyda from @orainti
Crawlability
Indexability
Internal linking
Relevance
Rankings
Traffic...
#webmigrations at #smssyd19 by @aleyda from @orainti
You can use desktop crawlers for smaller 

sites and cloud ones for b...
#webmigrations at #smssyd19 by @aleyda from @orainti
As well as look for any URL attracting traffic,
rankings or links with...
#webmigrations at #smssyd19 by @aleyda from @orainti
Rankings
Traffic
Link popularity SSL Certificate
Analyze their SEO st...
#webmigrations at #smssyd19 by @aleyda from @orainti
Integrate all possible URLs sources 

into your crawl simulation
Scre...
#webmigrations at #smssyd19 by @aleyda from @orainti
This will allow you
to identify orphan
URLs, and to avoid
missing any...
#webmigrations at #smssyd19 by @aleyda from @orainti
Including images, or any resource that you
might be also serving and ...
#webmigrations at #smssyd19 by @aleyda from @orainti
You will likely find very old URLs that 

you might have never heard o...
#webmigrations at #smssyd19 by @aleyda from @orainti
A common issue when moving
#webmigrations at #smssyd19 by @aleyda fro...
#webmigrations at #smssyd19 by @aleyda from @orainti
Give context to
prioritize the
actually meaningful
pages to redirect
...
#webmigrations at #smssyd19 by @aleyda from @orainti
Obtain the traffic and queries for 

which all the identified URLs rank...
#webmigrations at #smssyd19 by @aleyda from @orainti
You can then put your pages in context with their
traffic, ranked quer...
#webmigrations at #smssyd19 by @aleyda from @orainti
Which of these actually spark joy by bringing
value: conversions, tra...
#webmigrations at #smssyd19 by @aleyda from @orainti
Define rules for
their migration
to give the
best possible
user
experi...
#webmigrations at #smssyd19 by @aleyda from @orainti
This is also a
great
opportunity to
prune your
site, and avoid
bringi...
#webmigrations at #smssyd19 by @aleyda from @oraintihttp://bit.ly/contentpruningseo
Follow the
“should you
prune or optimi...
#webmigrations at #smssyd19 by @aleyda from @orainti
Meaningful pages should be 301-redirected to
their new versions where...
#webmigrations at #smssyd19 by @aleyda from @orainti
If their SEO status is lacking, is then also
important to specify wha...
#webmigrations at #smssyd19 by @aleyda from @orainti
Establishing the configuration changes to be
implemented in the new pa...
#webmigrations at #smssyd19 by @aleyda from @orainti
Defining also the new pages to create to keep 

the rankings for the o...
#webmigrations at #smssyd19 by @aleyda from @orainti
While targeting the transactional and new
branded queries with the ne...
#webmigrations at #smssyd19 by @aleyda from @orainti
With rules you can follow in rebranding 

scenarios that are known to...
#webmigrations at #smssyd19 by @aleyda from @orainti
Verify that you’re not leaving anything out 

before moving on with t...
#webmigrations at #smssyd19 by @aleyda from @orainti
It’s time to prepare
and test your
migration to make
sure the defined
...
#webmigrations at #smssyd19 by @aleyda from @orainti
Before launching, it’s critical to test 

the migration in a private ...
#webmigrations at #smssyd19 by @aleyda from @orainti
Validate the changes by comparing first the top
old vs. new types of p...
#webmigrations at #smssyd19 by @aleyda from @orainti
List crawl the old URLs to check if the 

301-redirects have been set...
#webmigrations at #smssyd19 by @aleyda from @orainti
Look for these common redirects issues 

and fix them before launching...
#webmigrations at #smssyd19 by @aleyda from @orainti
Crawl the new Web test version to also check 

if its pages are optim...
#webmigrations at #smssyd19 by @aleyda from @orainti
And if the SEO improvements & new pages 

have been implemented too
H...
#webmigrations at #smssyd19 by @aleyda from @orainti
It’s all working as
expected? It’s then
time to migrate and
verify th...
#webmigrations at #smssyd19 by @aleyda from @orainti
If the migration will take a bit, return a 503 HTTP
status to tell Go...
#webmigrations at #smssyd19 by @aleyda from @orainti
Do a list crawl of the old
URLs to check that they’re
301 redirecting...
#webmigrations at #smssyd19 by @aleyda from @orainti
Look again for and fix any non-301 redirects,
loops, chains, or anythi...
#webmigrations at #smssyd19 by @aleyda from @orainti
Prioritize to fix high-traffic pages with 

incorrect redirect behavior
#webmigrations at #smssyd19 by @aleyda from @orainti
Crawl the new live site and make sure 

the new pages are accessible ...
#webmigrations at #smssyd19 by @aleyda from @orainti
Look for URLs that
might be blocked,
no-indexed, linking
or canonical...
#webmigrations at #smssyd19 by @aleyda from @orainti
If the migration
has included an
HTTPS switch
make sure
there are no
...
#webmigrations at #smssyd19 by @aleyda from @orainti
If it’s a new
Web location,
set GA & GSC,
and update
with the old
set...
#webmigrations at #smssyd19 by @aleyda from @orainti
Check again that the key Web migration criteria 

have been implement...
#webmigrations at #smssyd19 by @aleyda from @orainti
Once all issues are fixed, submit your new and
old URLs XML sitemaps t...
#webmigrations at #smssyd19 by @aleyda from @orainti
For domains level migrations, submit it too 

with Google’s Change of...
#webmigrations at #smssyd19 by @aleyda from @orainti
Check that new site
pages are indexed
and ranked over time
#webmigrat...
#webmigrations at #smssyd19 by @aleyda from @orainti
Start tracking your targeted queries before 

the launch for the new ...
#webmigrations at #smssyd19 by @aleyda from @orainti
Set a Web monitoring
service to get alerts
when changes in the
new si...
#webmigrations at #smssyd19 by @aleyda from @orainti
Use the Search Console to monitor if the new
URLs get indexed and the...
#webmigrations at #smssyd19 by @aleyda from @orainti
Verify which have been included and which have
been left out the inde...
#webmigrations at #smssyd19 by @aleyda from @orainti
Monitor & compare the new vs. old main 

ranked queries, pages and SE...
#webmigrations at #smssyd19 by @aleyda from @orainti
Check that rankings & CTR of your top queries
in the new location are...
#webmigrations at #smssyd19 by @aleyda from @oraintiSEOmonitor
Monitor the
trend of
additional
keywords w/
your own rank
t...
#webmigrations at #smssyd19 by @aleyda from @orainti
Look in both desktop and mobile results to
identify inconsistent rank...
#webmigrations at #smssyd19 by @aleyda from @orainti
Track also your top queries vs. your competitors
to check your search...
#webmigrations at #smssyd19 by @aleyda from @orainti
Complement
your own
tracking by
following-up with
visibility indexes
...
#webmigrations at #smssyd19 by @aleyda from @orainti
Check for
your rankings
impact on
traffic while
looking on
conversion ...
#webmigrations at #smssyd19 by @aleyda from @orainti
You should see a positive before and after
migration traffic trend aft...
#webmigrations at #smssyd19 by @aleyda from @orainti
It’s about aligning SEO in the Web migration 

process to avoid the m...
#webmigrations at #smssyd19 by @aleyda from @orainti
While taking the
opportunity to
eliminate
whatever doesn’t
spark joy
...
#webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti
In order to achie...
#webmigrations at #smssyd19 by @aleyda from @orainti
If somehow, you
can’t do this
from the start…
don’t worry, I got
you ...
#webmigrations at #smssyd19 by @aleyda from @orainti
You’re now ready to move!
#webmigrations at #smssyd19 by @aleyda from...
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Winning SEO when doing Web Migrations #SMSSYD19

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In this session you'll learn the steps to make sure your Web migration is not only SEO friendly to avoid losing traffic, but takes the opportunity to improve your overall organic search results.

Published in: Marketing
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Winning SEO when doing Web Migrations #SMSSYD19

  1. 1. #webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #smssyd19 by @aleyda from @orainti The Australian 2019 Edition Winning SEO when doing Web Migrations
  2. #webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti#webmigrations at #smssyd19 by @aleyda from @orainti The Australian 2019 Edition Winning SEO when doing Web Migrations
  3. #webmigrations at #smssyd19 by @aleyda from @orainti Moving sites, like moving houses, can be painful #webmigrations at #smssyd19 by @aleyda from @orainti
  4. #webmigrations at #smssyd19 by @aleyda from @orainti Both require a lot of work… You want to take your belongings with you without leaving, breaking, losing anything important You want to update your details, to refer and be found in your new address You want to correctly reorganize your belongings in your new location fast #webmigrations at #smssyd19 by @aleyda from @orainti
  5. #webmigrations at #smssyd19 by @aleyda from @orainti …that can be shockingly similar, right? You want to take your belongings with you without leaving, breaking, losing anything important You want to update your details, to refer and be found in your new address You want to correctly reorganize your belongings in your new location fast URLS 301-REDIRECT URLS LINKS & CONFIGURATION UPDATE #webmigrations at #smssyd19 by @aleyda from @orainti
  6. #webmigrations at #smssyd19 by @aleyda from @orainti Without proper SEO planning & validation Web migrations can have terrible consequences BEFORE AFTER
  7. #webmigrations at #smssyd19 by @aleyda from @orainti Like when you move and forget to label all the boxes and then can’t find your toilet paper #webmigrations at #smssyd19 by @aleyda from @orainti
  8. #webmigrations at #smssyd19 by @aleyda from @orainti Although losing your organic traffic after a Web migration is a potentially more business critical situation and is also shockingly common #webmigrations at #yoastcon by @aleyda from @oraintihttps://www.sistrix.com/blog/indexwatch-the-top-100-seo-losers-of-2018/
  9. #webmigrations at #smssyd19 by @aleyda from @orainti However, both can be exciting if you’re moving to a better place… #webmigrations at #smssyd19 by @aleyda from @orainti
  10. #webmigrations at #smssyd19 by @aleyda from @orainti Like when you take the opportunity to throw what you don’t need and better organize your clothes in a bigger closet #webmigrations at #smssyd19 by @aleyda from @orainti
  11. #webmigrations at #smssyd19 by @aleyda from @orainti Or when you improve your site optimization for better results when doing the Web migration
  12. #webmigrations at #smssyd19 by @aleyda from @orainti Over the years I’ve found is mostly about tackling these common reasons for Web migration failures Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  13. #webmigrations at #smssyd19 by @aleyda from @orainti Notice how half of these are not technical related but have to do with appropriate project planning Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  14. #webmigrations at #smssyd19 by @aleyda from @orainti And how the technical related ones will tend 
 to intensify with big Websites Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  15. #webmigrations at #smssyd19 by @aleyda from @orainti I’m not Marie Kondo but today I’ll show you how to avoid them and make your Web migrations to spark joy #webmigrations at #smssyd19 by @aleyda from @orainti
  16. #webmigrations at #smssyd19 by @aleyda from @orainti Start by identifying your moving goal, feasibility and scope to support the process accordingly #webmigrations at #smssyd19 by @aleyda from @orainti
  17. #webmigrations at #smssyd19 by @aleyda from @orainti What are you looking to achieve 
 with the Web Migration? Redesign Move to 
 HTTPS Rebrand Web Consolidation
  18. #webmigrations at #smssyd19 by @aleyda from @orainti Redesign Move to HTTPS Rebrand Web Consolidation The migration will become more complex to support depending on the required move Same URLs Same Domain Different Domains
  19. #webmigrations at #smssyd19 by @aleyda from @orainti Redesign Move to HTTPS Rebrand Web Consolidation As well as the focus of your SEO work, 
 that will change given the migration nature 301-redirecting URLs to their relevant canonical Secured URLs Keeping old brand & terms rankings while redirecting to new domain URLsKeeping their crawlability, indexability & content relevance
  20. #webmigrations at #smssyd19 by @aleyda from @orainti Given all this, is it necessary, feasible and profitable to move? Is there any other way to achieve the same goal without moving? Are there resources and flexibility to do the needed technical and content changes? Is it going to be profitable given the related costs? What would you need to move and where?
  21. #webmigrations at #smssyd19 by @aleyda from @orainti In some cases it is, like when moving to a stronger domain consolidating international versions ccTLD gTLD
  22. #webmigrations at #smssyd19 by @aleyda from @orainti In others is due to business reasons, like a rebranding that requires a domain move Nine nine.com.au Ten ten.com.au
  23. #webmigrations at #smssyd19 by @aleyda from @orainti SEO Design & UX Marketing Development After assessing these, agree with the project’s stakeholders to secure resources & support #webmigrations at #smssyd19 by @aleyda from @orainti
  24. #webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti SEO Development We will do whatever you say, SEOs know their stuff and we will all support you forever Finally! Warning, this might not be a realistic scenario
  25. #webmigrations at #smssyd19 by @aleyda from @orainti Once you have obtained it… It’s time to start! #webmigrations at #smssyd19 by @aleyda from @orainti
  26. #webmigrations at #smssyd19 by @aleyda from @orainti Let’s work on that rebranding project #webmigrations at #smssyd19 by @aleyda from @orainti Nine nine.com.au Ten ten.com.au
  27. #webmigrations at #smssyd19 by @aleyda from @orainti Avoid leaving any important page out by gathering all URLs to move #webmigrations at #smssyd19 by @aleyda from @orainti
  28. #webmigrations at #smssyd19 by @aleyda from @orainti Identify which are the affected URLs based on the Web migration scope Page level Category level Site level Redesign, HTTP to HTTPS change, company rebranding, acquisition or Web consolidation Area renaming Product rebranding
  29. #webmigrations at #smssyd19 by @aleyda from @orainti Crawlability Indexability Internal linking Relevance Rankings Traffic Link popularity Speed Crawl the affected URLs and gather their 
 SEO configuration, rankings & traffic metrics
  30. #webmigrations at #smssyd19 by @aleyda from @orainti You can use desktop crawlers for smaller 
 sites and cloud ones for bigger ones Screaming Frog, Sitebulb, OnCrawl, Ryte, Deepcrawl, Botify Desktop Cloud
  31. #webmigrations at #smssyd19 by @aleyda from @orainti As well as look for any URL attracting traffic, rankings or links within the migration scope Google Analytics, Google Search Console, Semrush, Ahrefs, Sistrix
  32. #webmigrations at #smssyd19 by @aleyda from @orainti Rankings Traffic Link popularity SSL Certificate Analyze their SEO status to identify what is important to keep or improve in these pages Nine nine.com.au Pages Crawlability Pages Indexability Pages Content Relevance Pages Internal linking Pages Speed Pages URL Naming Convention
  33. #webmigrations at #smssyd19 by @aleyda from @orainti Integrate all possible URLs sources 
 into your crawl simulation Screaming Frog & Deepcrawl Google Analytics Search Console XML Sitemaps Log Files Backlinks
  34. #webmigrations at #smssyd19 by @aleyda from @orainti This will allow you to identify orphan URLs, and to avoid missing any important page
  35. #webmigrations at #smssyd19 by @aleyda from @orainti Including images, or any resource that you might be also serving and needs to be migrated
  36. #webmigrations at #smssyd19 by @aleyda from @orainti You will likely find very old URLs that 
 you might have never heard of though…
  37. #webmigrations at #smssyd19 by @aleyda from @orainti A common issue when moving #webmigrations at #smssyd19 by @aleyda from @orainti
  38. #webmigrations at #smssyd19 by @aleyda from @orainti Give context to prioritize the actually meaningful pages to redirect and establish rules for the rest #webmigrations at #smssyd19 by @aleyda from @orainti
  39. #webmigrations at #smssyd19 by @aleyda from @orainti Obtain the traffic and queries for 
 which all the identified URLs rank for Screaming Frog, URL Profiler
  40. #webmigrations at #smssyd19 by @aleyda from @orainti You can then put your pages in context with their traffic, ranked queries along optimization status Top Pages Technical Configuration Relevance Popularity Traffic Ranked Queries
  41. #webmigrations at #smssyd19 by @aleyda from @orainti Which of these actually spark joy by bringing value: conversions, traffic, rankings & links?
  42. #webmigrations at #smssyd19 by @aleyda from @orainti Define rules for their migration to give the best possible user experience, based on importance Leave them out Were they typos and didn’t existed nor brought rankings, links, traffic? 301-redirect to parent category Did they existed but were not indexable, didn’t brought rankings, links & traffic? 301-redirect to new page version Did they existed, were indexable and brought or have potential to bring rankings, links & traffic?
  43. #webmigrations at #smssyd19 by @aleyda from @orainti This is also a great opportunity to prune your site, and avoid bringing old errors to the new one
  44. #webmigrations at #smssyd19 by @aleyda from @oraintihttp://bit.ly/contentpruningseo Follow the “should you prune or optimize a page from your site” flowchart
  45. #webmigrations at #smssyd19 by @aleyda from @orainti Meaningful pages should be 301-redirected to their new versions where their relevance is kept 10 News nine.com.au/9news/ ten.com.au/10news/ 9 News Nine Ten 301-Redirects
  46. #webmigrations at #smssyd19 by @aleyda from @orainti If their SEO status is lacking, is then also important to specify what should be improved Thin, Duplicate Content Slow Speed Hierarchical Navigation Relevant Title Page specific, expanded Content Fast Speed Hierarchical Navigation Relevant Title To Keep To Improve 301-Redirects nine.com.au/9news/ ten.com.au/10news/ Nine Ten
  47. #webmigrations at #smssyd19 by @aleyda from @orainti Establishing the configuration changes to be implemented in the new pages versions Old Pages Titles, Descriptions & H1s New Pages Titles, Descriptions & H1s
  48. #webmigrations at #smssyd19 by @aleyda from @orainti Defining also the new pages to create to keep 
 the rankings for the old branded queries 301-Redirect 9 News 
 is now 
 10 News ten.com.au/9news/ Links to 9 News Latest Australian 
 News 10 News Latest Australian News nine.com.au/9news/ ten.com.au/10news/ Nine Ten
  49. #webmigrations at #smssyd19 by @aleyda from @orainti While targeting the transactional and new branded queries with the new ones New Ten Pages Bridge Pages for old Nine Brands Old Branded
 Queries Transactional Queries and New Branded Queries Old Nine Pages Transactional Queries and Old Branded Queries
  50. #webmigrations at #smssyd19 by @aleyda from @orainti With rules you can follow in rebranding 
 scenarios that are known to be complex
  51. #webmigrations at #smssyd19 by @aleyda from @orainti Verify that you’re not leaving anything out 
 before moving on with the Web migration You will achieve the desired goals with the specified changes You have taken into consideration all the relevant Web properties URLs You have correctly mapped each old URL to a new relevant destination The new URL destinations are correctly configured from a technical perspective The new URL destinations content is relevant to the targeted queries You have correctly established the new “bridge” pages to keep the rankings for the old brand or terms
  52. #webmigrations at #smssyd19 by @aleyda from @orainti It’s time to prepare and test your migration to make sure the defined pages are effectively redirected to their relevant new destinations #webmigrations at #smssyd19 by @aleyda from @orainti
  53. #webmigrations at #smssyd19 by @aleyda from @orainti Before launching, it’s critical to test 
 the migration in a private environment
  54. #webmigrations at #smssyd19 by @aleyda from @orainti Validate the changes by comparing first the top old vs. new types of pages in the stage site Pages Crawlability Content Indexability 301-Redirects SSL CertificatePages Content Relevance Pages Internal linking Pages Speed Home Page Category Page Sub-Category Page Product Page Main Blog Page Blog Category Page Blog post Each Affected Page Type Verify Nine Ten nine.test.com.au/9news/ ten.test.com.au/10news/
  55. #webmigrations at #smssyd19 by @aleyda from @orainti List crawl the old URLs to check if the 
 301-redirects have been set as specified
  56. #webmigrations at #smssyd19 by @aleyda from @orainti Look for these common redirects issues 
 and fix them before launching Non-301 Redirects Redirects Loops Redirects Chains Redirects to Non- indexable or Error URLs Redirects to Non- relevant Pages
  57. #webmigrations at #smssyd19 by @aleyda from @orainti Crawl the new Web test version to also check 
 if its pages are optimized as specified
  58. #webmigrations at #smssyd19 by @aleyda from @orainti And if the SEO improvements & new pages 
 have been implemented too HTTP status Canonical tags Internal Links Content Indexability Content Relevance #webmigrations at #smssyd19 by @aleyda from @orainti
  59. #webmigrations at #smssyd19 by @aleyda from @orainti It’s all working as expected? It’s then time to migrate and verify these again in the live environment #webmigrations at #smssyd19 by @aleyda from @orainti
  60. #webmigrations at #smssyd19 by @aleyda from @orainti If the migration will take a bit, return a 503 HTTP status to tell Google there’s a maintenance https://yoast.com/http-503-site-maintenance-seo/
  61. #webmigrations at #smssyd19 by @aleyda from @orainti Do a list crawl of the old URLs to check that they’re 301 redirecting to their new specified destinations
  62. #webmigrations at #smssyd19 by @aleyda from @orainti Look again for and fix any non-301 redirects, loops, chains, or anything going to incorrect URLs
  63. #webmigrations at #smssyd19 by @aleyda from @orainti Prioritize to fix high-traffic pages with 
 incorrect redirect behavior
  64. #webmigrations at #smssyd19 by @aleyda from @orainti Crawl the new live site and make sure 
 the new pages are accessible & optimized too
  65. #webmigrations at #smssyd19 by @aleyda from @orainti Look for URLs that might be blocked, no-indexed, linking or canonicalizing to the old pages
  66. #webmigrations at #smssyd19 by @aleyda from @orainti If the migration has included an HTTPS switch make sure there are no mixed content issues too
  67. #webmigrations at #smssyd19 by @aleyda from @orainti If it’s a new Web location, set GA & GSC, and update with the old settings if relevant
  68. #webmigrations at #smssyd19 by @aleyda from @orainti Check again that the key Web migration criteria 
 have been implemented in the live site All the old relevant Web properties URLs have been 301-redirected as specified There are no old URLs left out to be migrated The new URL destinations are correctly configured from a technical perspective The new URL destinations content is relevant to the targeted queries The new “bridge” pages to keep the rankings for the old brand or terms have been correctly launched and are indexable
  69. #webmigrations at #smssyd19 by @aleyda from @orainti Once all issues are fixed, submit your new and old URLs XML sitemaps to be re-crawled
  70. #webmigrations at #smssyd19 by @aleyda from @orainti For domains level migrations, submit it too 
 with Google’s Change of Address feature https://support.google.com/webmasters/answer/83106?hl=en
  71. #webmigrations at #smssyd19 by @aleyda from @orainti Check that new site pages are indexed and ranked over time #webmigrations at #smssyd19 by @aleyda from @orainti
  72. #webmigrations at #smssyd19 by @aleyda from @orainti Start tracking your targeted queries before 
 the launch for the new and old Websites SEOmonitor, STAT & Advanced Web Rankings
  73. #webmigrations at #smssyd19 by @aleyda from @orainti Set a Web monitoring service to get alerts when changes in the new site pages or old redirected URLs are made Little Warden & ContentKing
  74. #webmigrations at #smssyd19 by @aleyda from @orainti Use the Search Console to monitor if the new URLs get indexed and the old ones disappear
  75. #webmigrations at #smssyd19 by @aleyda from @orainti Verify which have been included and which have been left out the index & the reason, to fix them
  76. #webmigrations at #smssyd19 by @aleyda from @orainti Monitor & compare the new vs. old main 
 ranked queries, pages and SERP features old website location new website location
  77. #webmigrations at #smssyd19 by @aleyda from @orainti Check that rankings & CTR of your top queries in the new location are regained over time
  78. #webmigrations at #smssyd19 by @aleyda from @oraintiSEOmonitor Monitor the trend of additional keywords w/ your own rank tracker, organizing them in groups
  79. #webmigrations at #smssyd19 by @aleyda from @orainti Look in both desktop and mobile results to identify inconsistent ranking behavior SEOmonitor
  80. #webmigrations at #smssyd19 by @aleyda from @orainti Track also your top queries vs. your competitors to check your search visibility share before & after SEOmonitor
  81. #webmigrations at #smssyd19 by @aleyda from @orainti Complement your own tracking by following-up with visibility indexes to identify potential issues with non-critical queries SEMrush, Sistrix, Searchmetrics
  82. #webmigrations at #smssyd19 by @aleyda from @orainti Check for your rankings impact on traffic while looking on conversion & engagement SEOmonitor
  83. #webmigrations at #smssyd19 by @aleyda from @orainti You should see a positive before and after migration traffic trend after a while
  84. #webmigrations at #smssyd19 by @aleyda from @orainti It’s about aligning SEO in the Web migration 
 process to avoid the most common issues Lack of a clear Web migration goal Lack of Flexibility to make changes Lack of support to make changes Leaving Important Pages out Migrating pages erroneously Moving to non-optimized new pages destinations
  85. #webmigrations at #smssyd19 by @aleyda from @orainti While taking the opportunity to eliminate whatever doesn’t spark joy #webmigrations at #smssyd19 by @aleyda from @orainti
  86. #webmigrations at #smssyd19 by @aleyda from @orainti#webmigrations at #yoastcon by @aleyda from @orainti In order to achieve business goals successfully
 ten ten
  87. #webmigrations at #smssyd19 by @aleyda from @orainti If somehow, you can’t do this from the start… don’t worry, I got you covered too bit.ly/crawlingmondays6
  88. #webmigrations at #smssyd19 by @aleyda from @orainti You’re now ready to move! #webmigrations at #smssyd19 by @aleyda from @orainti
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