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@briansolisTheBrianSolisBrianSolisTV
“Ask not what yourcountry can do foryou; ask what youcan do for yourcountry…’
THE REAL QUESTION IS…WHAT CAN YOU DO          FOR YOUR FUTURE?
Welcome to theEGOSYSTEM
You are alreadyINDEXED
What you say here, contributesto your social capital
A credit score forTHE SOCIAL WEB
WE ARE MEASURED BY  WHAT WE SAY        AND THECOMPANY WE KEEP
WHAT WORKS AGAINST YOUALSO WORKS FOR YOU!
social capital
The collective value of all socialnetworks and the inclinations thatarise from these networks to dothings for each other-R...
Social capital can be measured by theamount of trust and "reciprocity" in acommunity or between individuals-Robert Putnam
Investment in social relations withexpected returns in the marketplace- Nan Lin
Your stature within a communitybased on your investment in it.Measures: • Trust • Relationships • Reciprocity • Authority ...
Social Objects = Social Currency
THE CURRENCYOF SOCIAL MEDIA      IS ACTION
social capital      vs.  influence
Influence is the ability to cause desirableand measurable actions and outcomes
Cause          Effect            Empathy                      ActionInfluence = Unites Cause and Effect
Reach        Relevance
Reach   Aspiration                     Authority                     Relevance
Reach        Relevance
Interest Graph              Reputation                    ContextPopularity                                            Aut...
Content Marketing: American ExpressAmerican Express Open ForumOpen ForumContent Marketing requires connecting people and t...
Ignorance is bliss…until it’s not
The future isYOURS TO SHAPE
WHATARE YOU GOING TO DOABOUT IT?
balance
MAY I HAVEYOUR INTENTION     PLEASE?
CREATE IT.
This box represents myopportunity to define my value
Your legacy is in your hands
Cause Effect Empathy ActionInfluence =
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Cause Effect Empathy ActionInfluence = Unites Cause and Effect

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