KPCB INTERNET TRENDS 2016 | PAGE 63
...Products Become Brands...Brands Become Retailers...
Retailers Become Products / Brands...Retailers Come Into Homes...
Less differentiation between products / brands / retailers as single products evolve into brands + consumers shop directly from
brands + retailers leverage insights to develop own vertically-integrated brands...New distribution models emerging enabling
direct-to-consumer commerce in the home...
Products / Brands
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