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So you want to do a startup? Rashmi Sinha, info
Are you sure?
Who am I?
info...  <ul><li>best place in the world to share reviews </li></ul>
Taking over the world  (one PowerPoint at a time!) <ul><li>Start  May 06  > Beta > Launch  Oct 06  > Grow > Grow more > An...
1. Make your   app useful
Solve one problem really well
Make app social <ul><li>info as non social app </li></ul><ul><ul><li>PowerPoint plugin? </li></ul></ul><ul><ul><li>N...
2. Speed is   imperative
Why startups  need speed?
Small & fast
Set the tone for speed <ul><li>In hiring, development, design, releases, biz dev </li></ul>
Be agile <ul><li>(worry about scaling later) </li></ul>
The monster of expectations
3.   What  to build
Why we built  products we did <ul><li>MindCanvas: Could sell into market </li></ul><ul><li>info: Understood market <...
37signals:  Build less
Build for  right reasons <ul><li>Start with less </li></ul><ul><ul><li>Add complexity (when necessary) </li></ul></ul><ul>...
To build  a feature or  not to <ul><ul><ul><li>Listen to loudest? </li></ul></ul></ul><ul><ul><ul><li>Watch behavioral met...
Loudest users OR  silent majority <ul><li>slidecasting example </li></ul>
How to   double traffic ?
Anatomy of a  feature launch <ul><li>Groups: V1, V2 & V3 </li></ul>
4. Ideas are   dime a dozen
<ul><li>NO EXECUTION  = $1 </li></ul><ul><li>WEAK EXECUTION  = $1000 </li></ul><ul><li>SO-SO- EXECUTION  = $10,000 </li></...
Execution is all that matters
Care about  execution <ul><li>Scrutinize ideas: “can we execute on this?” </li></ul><ul><ul><li>How fast? When can we star...
5. Understand   market size   (& revenue model)
http://www.flickr.com/photos/docman/5053155/
Potential  market size <ul><li>No of PowerPoint reviews </li></ul><ul><li>Blogs & Video </li></ul>
Potential  revenue streams <ul><ul><li>AdSense </li></ul></ul><ul><ul><li>Affiliate Networks </li></ul></ul><ul><ul><li>Sp...
Good  early legs <ul><li>Adsense </li></ul><ul><li>Consulting revenue </li></ul>
Revenue stream  impacts application <ul><ul><li>Advertising </li></ul></ul><ul><ul><li>Pro accounts & Fremium </li></ul></...
Problems with   fremium
VC money? <ul><li>Retain control till you can </li></ul><ul><li>Take money (if you absolutely need it) </li></ul><ul><ul><...
6. Get   advisors & angel   investors
info  advisors & angel investors <ul><li>Dave McClure </li></ul><ul><li>Guy Kawasaki </li></ul><ul><li>Mark Cuban </...
Who?
7.   Outsource  what you can
Outsource  complexity <ul><li>Amazon S3, EC2 </li></ul><ul><li>Dedicated servers instead of colocation </li></ul><ul><li>G...
8. Working with   remote teams
Challenges <ul><li>Getting to know each other </li></ul><ul><ul><li>Hard to develop informal rapport </li></ul></ul><ul><l...
Synchronous  is must   Skype GoToMeeting
SCRUM End of day reports
9. How to   Launch
The Alpha Feedback to the embed No publicity Browser compatibility issues
How  developed   should a Beta be? <ul><ul><li>info beta </li></ul></ul><ul><ul><li>Enough to get point across </li>...
info launch <ul><li>Invite only: Before or after launch? </li></ul>Alpha Stealth mode Open to all Launch Invite only
Initial Momentum
10. Use   metrics
What metrics? <ul><li>Performance: page load times... </li></ul><ul><ul><li>Errors: 404, 500s... </li></ul></ul><ul><ul><l...
Get yourself a  shadow app <ul><ul><li>Metrics we care about </li></ul></ul><ul><li>Simple console with daily, hourly </li...
Startup Metrics from Dave Mc Clure <ul><li>Acquisition : users come to site from various  channels </li></ul><ul><li>Activ...
Customer Lifecycle & Conversion   Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Le...
Example Conversion   Metrics (note:  *not* actuals…  your mileage may vary.)   Category Conversion Status Conv % Est. Valu...
Finally  <ul><li>slides at </li></ul><ul><li>http://verifieduser.info/event/webvisions-2008/slideshows </li></ul><ul><li>...
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Potential market size <ul><li>No of So you want to do a startup

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Potential market size No of PowerPoint reviews Blogs & Video

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  • Thank you so much for the simplicity of your words. I got some amazing ideas about launching products faster while going through your slide.
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  • Of which slide are you talking about?
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  • I am happy sharing this space with you
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