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B L I T Z S C A L I N G
Book Trailer
You’re probably
familiar with the
prototypical 

Silicon Valley
startup story…
THE
STARTUP
STORY
Discover an incredible opportunity.
Discover an incredible opportunity.
Drop out of college.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money ...
Discover an incredible opportunity.
Drop out of college.
Gather a small team.
Set up shop in a humble garage.
Raise money ...
IT’S AN EXCITING AND INSPIRING STORY.
IT’S AN EXCITING AND INSPIRING STORY.
BUT
IT’S AN EXCITING AND INSPIRING STORY.
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT
IT’S AN EXCITING AND INSPIRING STORY.
INCOMPLETE MISLEADING
BUT
Because starting a company 

is only half the story.
THE
STARTUP
STORY
THE
SCALEUP
STORY
Many entrepreneurs try.
Many entrepreneurs try.
Few startups survive.
So when your startup survives, 

it feels like you’ve made it.
So when your startup survives, 

it feels like you’ve made it.
But if your startup develops 

a successful product or serv...
So when your startup survives, 

it feels like you’ve made it.
But if your startup develops 

a successful product or serv...
A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers
A. Grow the company
B. Turn away customers
What do you do?
C. Cross your fingers
Obviously, you grow the company!
And yet, growing a
company is not so simple.
Because a company 

is a complex system.
Like all complex systems, a
company will react to growth 

in unexpected ways.
So when we talk about
scaling a business,

we’re not just talking 

about growing it.
So when we talk about
scaling a business,

we’re not just talking
about growing it.
We’re talking about
improving its abil...
So…
So…
What is the best strategy 

for scaling a business?
Traditionally, there have been 2 choices…
Traditionally, there have been 2 choices…
Efficient scaling
if you prioritize efficiency
Traditionally, there have been 2 choices…
if you prioritize speedif you prioritize efficiency
Fast scalingEfficient scaling
Traditionally, there have been 2 choices…
But here’s the thing,
But here’s the thing,
both strategies make 

the same assumption…
That you have
about your environment.
CERTAINTY
Predictable costs
Known competitors
Stable markets
But what do you do 

when the world changes?
How do you scale 

in the face of uncertainty?
!
Enter
B L I T Z S C A L I N G
BLITZ•SCALING
To be the first to reach critical scale.
A sudden, all-out effort.
BLITZ•SCALING
BLITZ•SCALING
Improving the ability 

to handle growth.
Blitzscaling is more than
just all-out growth…
Blitzscaling is prioritizing 

speed over efficiency
Blitzscaling is prioritizing 

speed over efficiency
in the face of uncertainty.
What does it mean to prioritize
SPEED over EFFICIENCY?
It means throwing out many of the
normal rules of business.
Careful planning
Cautious investment
Solving all problems
Careful planning
Cautious investment
Solving all problems
may end up being tossed aside in favor of…
Careful planning
Cautious investment
Solving all problems
Rapid guesstimates

Inefficient investment

Letting small fires ...
I’ve often said that
starting a company 

is like…
Jumping off a cliff
Jumping off a cliff 

and assembling a plane
Jumping off a cliff 

and assembling a plane
on the way down.
B L I T Z S C A L I N G
is like…
Assembling that plane faster
Assembling that plane faster
then strapping on and igniting
a set of jet engines,
Assembling that plane faster
then strapping on and igniting
a set of jet engines,
while still building the wings.
IT’S DO OR DIE
IT’S DO OR DIE
with either success or failure
in a remarkably short time.
Gut-wrenching
UNCERTAINTY
Gut-wrenching
UNCERTAINTY
High risk of
FAILURE
Gut-wrenching
UNCERTAINTY
High risk of
FAILURE
Painful
DIFFICULTY
Why would you ever want to pursue
such a risky and unintuitive strategy?
If the prize is big enough,
If the prize is big enough,

and the competition is intense enough,
If the prize is big enough,

and the competition is intense enough,
blitzscaling becomes the
optimal strategy.
Now you know what blitzscaling is…
Prioritizing SPEED
in the face of UNCERTAINTY.
over EFFICIENCY
Now you know what blitzscaling is…
And now you have 3 strategies for scaling…
And now you have 3 strategies for scaling…
Fast 

scaling
Efficient 

scaling Blitzscaling
Well, there’s one more thing 

you should know…
are the new normal.
SPEED and
UNCERTAINTY
Often, the greater risk
for a growing business 

is to move
The world is changing 

faster and faster…
and the only way to thrive is to
accept the inevitability of change.
If you’re willing to
accept the risks
when others aren’t…
and learn how to
navigate those risks
responsibly…
you’ll be able to
move faster
than your competition…
AND RACE TO THE FUTURE.
For anyone who wants
to make better decisions
in an uncertain world
where speed is the
competitive advantage.
Get the book...
Jumping off a cliff 

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Jumping off a cliff 
 Blitzscaling: Book Trailer

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Jumping off a cliff 

and assembling a plane

Published in: Business
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