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A FEW MONTHS BACK…
WE WROTE THIS
A FEW MONTHS BACK…
WE WROTE THIS
Social
Shares
3200
Hours
to Write
>320 345
ProductHunt
Upvotes
Growth
Hacks
65
Page Visit...
“Give me
more
haxx!!!!!”
BUT PEOPLE NEEDED MORE….
‘growth hack fan(s)’
so we got to work
let’s dive in!
Acquisition
Activation
Retention
Referral
Revenue
Acquisition
ACTIVATION
RETENTION
Referral
REVENUE
GROWTH HACK
LIKE A PIR...
TEST
YOUR CONTENT
RUN EXPERIMENTS
TO OPTIMIZE YOUR
CONTENT
#1
Acquisition
CONTENT!
1. Isolate
your variables
Quizzical
Get
WITH YOUR…
= 3Y-Z= 3Y-Z
2. SET UP
EXPERIMENTS
3. MEasure &
Change
Acquisi...
CASE STUDY
GOALS:
•Increase Traffic
•Acquire Emails
THE TEST: SET UP A SIMPLE
PARENTING QUIZ
RESULT: 2.7k EMAILS
+ 6.2k Pa...
click here TO
TWEET THIS!
THE BIG IDEA:
TEST, TEST
AND KEEP WHAT
WORKS.
CLONE
YOUR AUDIENCE
by using
 ads!
#2
Acquisition

And.. BUILD A
LOOKALIKE
AUDIENCE
Take an
Email List
MAGIC
the
of….
Acquisition

1. Engineer Your Ads
for Success
ROCK
How to
At…
Ads
•choose topics that do well in email
• FOLLOW FB AD BEST PRA...
THE BIG IDEA:
USE FB ADS TO TARGET A
PRE-NURTURED AUDIENCE &
THEIR FRIENDS.
click here TO
TWEET THIS!
Option
TO OPT-OUT
give people the
PEOPLE LOVE
HAVING OPTIONS!
#3
RETENTIONACTIVATION
OR
#1
Blue Pill
Take the blue pill and you leave the
site and go back to browsing…
#2
Red PILL
Take the red pill and see how ...
#1
Blue Pill
Take the blue pill and you leave the
site and go back to browsing…
#2
Red PILL
Take the red pill and see how ...
THE BIG IDEA:
giving visitors the
option to say ‘no’ makes
them stay longer.
click here TO
TWEET THIS!
ACTION!
FOR NEW USERS
GET NEW USERS
ACTIVE RIGHT AWAY!
CUT STRAIGHT TO THE…
#4
RETENTIONACTIVATION
BUILD UNSTOpPABLE
BY GETTING PEOPLE TO say
RETENTIONACTIVATION
(HELL)
YES!
CASE STUDY
GOALS:
•Reduce Drop Off
•Prompt “Live -
Mode” Activation
SIMPLE FIX: Include large call-out for
“live Mode” in ...
THE BIG IDEA:
help them say ‘yes’
effortlessly to
motivate more action
after.
click here TO
TWEET THIS!
#5
FREAKIN’
AWESOME QUESTIONS
INJECT YOUR FAQ
WITH PERSONALITY!
s
Turn your FAQs Into…
AcTIVATIONRETENTION
!?!?
USER INTENT
GET CREATIVE WITH FAQ'S
BY INCORPORATING…
AcTIVATIONRETENTION
THE BIG IDEA:
‘FAQs’ don’t need to be
boring. it’s a chance to
engage visitors.
click here TO
TWEET THIS!
#6
BUILD RAPPORT
BY CORRECTING MISTAKES!
AcTIVATIONRETENTION
ASKING THEM
GET YOUR AUDIENCE TO
STICK AROUND BY…
“WHAT HAPPE...
AcTIVATIONRETENTION
???
BE PROACTIVE!!
AFTER A BOUNCE
FROM YOUR SITE…
…then Ask them
why they left??
CARING MAKES A DIFFERENCE!
AcTIVATIONRETENTION
REDIRECT NEGATIVE
ENERGY…
…Into positive
sentiment!!!
THE BIG IDEA:
DETRACTORS FROM
YOUR SITE CAN
TEACH YOU PLENTY.
click here TO
TWEET THIS!
???
SPREAD CREDIT,
EXTEND YOUR REACH!
REWARD#7
BUILD GREAT REFERRALS…
BOTH SIDES
REFERRAL
INCENTIVIZING BOTH SIDES…INCENTIVIZING BOTH SIDES…
MEANS 2X THE REFERRALS!!!MEANS 2X THE REFERRALS!!!
REFERRAL
INCREASED
REFERrALS BY 3900%!!!3900%!!!
WHEN THEY INCENT-
IVIZED BOTH SIDES
THE BIG IDEA:
GIVING VISITORS &
THEIR FRIENDS ‘MORE’
GETS MORE REFERRALS
click here TO
TWEET THIS!
GET CUSTOMERS
TO SHARE THE LOVE!
LOVE!!!#8
ASK YOUR CUSTOMERS FOR
(and REVIEWS)
REFERRAL
GETTING POSITIVE REVIEWS CAN MAKE A
BIG DIFFERENCE!!!BIG DIFFERENCE!!!
SO WHY NOT ASK FOR SOME LOVE?
REFERRAL
Fitness App 7 Minutes
Got 50 Five-Star reviews by
Pairing a review request
with a positive
interaction
THE BIG IDEA:
MAKE IT EASY FOR
CUSTOMERS TO LEAVE
REVIEWS - THIS MEANS
MORE SOCIAL PROOF.
click here TO
TWEET THIS!
1
1
1
1
1
1
1
1
1
1
1
1
REVENUE
SHARE#9
YOUR FINANCIALS!
BUILD CUSTOMER/EMPLOYEE TRUST…
TRANSPARENCY
IS ALWAYS GOOD!
REVENUE
PROMOTE TRUST!!!PROMOTE TRUST!!!
SHARING YOUR FINANCIALS HELPS
REVENUE
AFTER DISCLOSING EMPLOYEE SALARIES,
BUFFER INUNDATED WITH RESUMES!!!
200%!!200%!!
INCREASE IN APPLICATIONS AFTER
D...
THE BIG IDEA:
TRANSPARENCY
( WITH FINANCIALS)
IS THE BEST POLICY.
click here TO
TWEET THIS!
REVENUE
PRICE
(Page) IS RIGHT!
MAKE SURE THAT YOUR…
#10
GETTING PAID
DEPENDS ON HOW YOU ASK!
REVENUE
Always show the price!
SHOW WHAT YOU GET!
State the commitment Time!
Promote bigger plans!
Recommend A Plan!
Give ...
Mailchimp
ZenDesk
KISSMETRICS
REVENUE
GREAT PRICE PAGE
EXAMPLES!
GREAT PRICE PAGE
EXAMPLES!
THE BIG IDEA:
HOW YOU PACKAGE
PRICES WILL AFFECT
HOW PEOPLE BUY.
click here TO
TWEET THIS!
RECAP
or
!?
explosive
GROWTH HACKS
need more
??
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GROWTH HACKS
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FOR FREE!
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TEST
YOUR CONTENT
RUN EXPERIMENTS
TO OPTIMIZE YOUR
CONTENT
#1
Acquisition

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