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e lop me nts              evrtent         grkDith Po     isinwo wP rom d   g shoulWhy BigOr                        by Ian ...
Hey there.
You’re probably wondering wherethere’s a rat on your screen.
I’m not a developer.(Only four fingers.)
follow me!I’m a great guide toPortent’s story, though.
I’m smart...               i dare say.
...Creative and curious...        at last! The        other side!
...a practical survivor...
...and a social animal. hey.                          yo.
Most important, I reallyunderstand value.
SEO requires all of  these attributes.
Portent has ‘em.Clever, smart, creative people who makesearch a value generator for yourbusiness.                         ...
Portent Interactive is not:A design company, a creativeagency, or a search marketing firm.                                ...
Portent Interactive is:A whole-brain internet marketing agency.
Portent started in 1995.             whoa. 16 years in            business. They must              know a thing or        ...
Their approach brings it all together -creativity, marketing and data - to makeyou successful.                            ...
Key team membersWith really embarrassing baby pictures...
Ian LurieIan started Portent. He is the internetmarketing geek, with a blog, a book andoccasional speaking gigs on thesubj...
Ian LurieIf you care about this kind of stuff, Ian’sbeen interviewed and/or written for theAtlantic, the Seattle Times, th...
Ian Lurie...he’s been a columnist onSearch Engine Land andSearch News Central...
Ian Lurie...He speaks at SES San Francisco, SMXStockholm, SMX West, SEMPDX Searchfest,Blogworld, Pubcon, WordCamp, the WSA...
Ian Lurie...and, he wrote 4 sections of “WebMarketing for Dummies All-In-One”:-   Web analytics-   SEO-   Social Media-   ...
Tracy BeachIs our COO and CCO (chief customerofficer). He’s the guy who makes sureyou’re happy with our work, day in and d...
Tracy BeachIf you have any concerns in the courseof a project,  Tracy. He’ll makesure things are on track, or that ...
Elizabeth MarstenIs our Director of Search. She’s one of thebest SEM professionals in North America.Seriously.            ...
They’re All MarketersEveryone at Portent is cross-trained asa marketer.Because SEO is not a technical task. It’sa marketin...
To Do:☐ Visit the site: Portent.com.☐ Read our blog: Portent.com/blog.☐ Read the proposal that starts on the next page.   ...
What we’ll doThis is our proposal. It covers what we’ll do, how we’ll do it, and what it’ll cost.It does not include speci...
Laying the groundworkSEO doesn’t matter if you ignore the fundamentals. The next few pagesoutline essential steps we take ...
AnalyticsYou should know the value of a single visitor to your site. That knowledge drivesevery aspect of our campaign.We’...
AnalyticsWe track:  • Organic search clicks;  • Non-branded organic search clicks;  • Paid search performance;  • Rankings...
Analytics: DashboardWe’ll set up a semi-automated dashboard in Google Spreadsheets for you. Here’s asnapshot of the standa...
Analytics: DashboardHere’s a search indexation dashboard:
Analytics: DashboardAnd, a fancier custom dashboard we built for a client.
ReportingBut more important, we’ll provide detailed explanations and recommendations, from real human beings, ona regular ...
The keyword mapGood SEO strategies pay attention to the long tail: The many keywords that receivelow query volume but conv...
The keyword mapHere’s a quick look at a sample keyword map. Doesn’t look to exciting, I know, but itmoves online marketing...
Onsite SEOThere’s a lot of hype around link building. But you control your site, and onsitefactors can have a huge influen...
Onsite SEO: VisibilityThe data we collect with our search engine tester helps us improve sitevisibility. We need to get se...
Onsite SEO: VisibilityThis is PythiaSEO. Say hi, PS:                                 uh. hi.
Onsite SEO: VisibilityWe’ll analyze your server log files, too, checking for crawl issues and such.
Onsite SEO: VisibilityAs part of our work, we’ll also make recommendations for optimizing XML page,image and video site ma...
Onsite SEO: VisibilitySite performance is the final piece of the visibility puzzle. A faster siteencourages deeper crawls ...
Onsite SEO: Site StructureAt the same time, we’ll continuously review and optimize site structure.Every page of your web s...
Onsite SEO: Site StructureRemember PythiaSEO? Doesn’t say much, but it’s pretty dang smart. We use itto map internal site ...
Onsite SEO: Site StructureFinally, we use the keyword map to determine where we need to interlink pagesand create new supe...
Onsite SEO: Page StructureSearch engines look for certain cues to tell them the topic of a specific page.We’ll provide rec...
Content StrategyContent affects both on- and offsite SEO, as well as PPC. Onsite, it addspages, depth and relevance. Offsi...
Content StrategyWe also use some natural language analysis, pulling together conversationsfrom around the web to see what ...
Content StrategyBut it’s not all data and number-crunching. Our awesome creative team will come upwith ideas for link- and...
Offsite SEOOffsite SEO is about more than links. Social media is a direct ranking factornow, and reputation can have a lon...
Offsite SEO: Basic LinksBasic link building includes directory submission to both free and premiumdirectories that continu...
Offsite SEO: Guest bloggingWe’ll look for sites that need content and are looking for bloggers.Then we’ll brainstorm ideas...
Offsite SEO: Link sleuthingFew people like to do it, but link sleuthing is one of the best ways to build qualitylinks over...
Offsite SEO: Link baitLink bait can generate the highest-value link authority for your site. Webrainstorm and work with yo...
Offsite SEO: Nice commentingWe find interesting posts relating to your industry and post good, usefulcomments. No “Nice po...
Note: SEO ManagementHalf of SEO is execution: Making sure you do all the little things. So, we build a projectmanagement t...
Part 1.5: Social media“Social” media is so intertwined with search engine optimization that you can’tseparate them.So, we’...
Part 1.5: Social mediaI could go on for another 10 pages about social media. I won’t. Please don’t takethat as a lack of i...
Part 2: OptimizationWhat we won’t do is get lazy.We should always be stretching for a new, high-converting channel.Even if...
You may not always like us......but you will always trust us.We will, at times, make you uncomfortable.We’re inconvenient....
Bid       (you looked here first, admit it)SEO and Social: OptionalAn SEO playbookPortent will write a one-time report tha...
BidSEO and Social Step 2:The “we got this” option:Analytics, keyword map, reporting, calls every 2 weeks included.SEO: The...
BidSEO and Social Step 2:The “Portent handles It” optionSame as the “we got this” option, but:Link sleuthing and link buil...
Essential statsPortent employees: 27Years in business: 17Investors: NoneBBB rating: A+
Now what?Give me a call, or send me an e-mail, and we can set up atime to review this proposal. It’s just that - a proposa...
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Onsite SEO: VisibilityThis is PythiaSEO. SEO Proposal Sample

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Onsite SEO: VisibilityThis is PythiaSEO. Say hi, PS: uh. hi.

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